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PAPER + TOAST Business Programs: Knowledge Sharing Session 7th Jan 2017 | DIGITAL MARKETING | RESEARCH & VALIDATION

Description


PAPER + TOAST Business Programs: Knowledge Sharing Session is a half day insightful session where we feature lineup of speakers who are practitioners of the relevant industries.


The aim is to share on the latest tips and tricks on what is being practiced currently that may be applied to your business. At the same time, this will be a great opportunity for you to have a gist of what PAPER + TOAST Business Program is all about.


Topics for this session:


1. Research & Validation:

  • Introduction to Lean User Research
  • Forming hypothesis and assumptions on your business model
  • Types of validation for business and its purpose
  • Research implementation strategy
  • Learn how to potentially convert your research to sales

2. Digital Marketing:

  • Introduction on how to setup your website in the right way
  • Get the secret of creating your own website with RM 50 budget
  • Getting free traffic online
  • Making paid advertising work

FEATURED GUEST

Julie NG, Kuala Lumpur

Julie is the Co-Founder and VP of Business Development for VASE Survey, an online research company in Malaysia who have helped startups, SME's and MNC's to get their market validation before making the important business decision.

She have been involved in the research world for the past 6 years, starting as a market researched in Hong Kong and deepening her skills into market analysis. She further nurtured her interest in market research by involving in the local startup scene before before launching VASE, a low-cost market research solution that enable anyone to collect survey responses in as fast as 24 hours.

Julie has helped multiple startups and larger corporations such as Digi, GREAT EASTERN, AXA and many more. If you want to find out what is the common practice being done by the industry professionals, this will be a great opportunity for you!


FEATURED GUEST

Saiful Amir, Kuala Lumpur

Saiful is the Founder and CEO of Black Wolf Digital, a digital marketing agency in Malaysia that you will find if you were to google it (enough said).

He have been involved in the digital world for the past 8 years, starting from venturing into the world of app development and deepening his knowledge in coding. He further nurtured his interest in digital marketing by starting multiple tech start-ups before launching Black Wolf Digital.

Saiful has helped multiple startups and larger corporations such as ABBOTT Nutrition, TuneTalk, Packet One (P1), AXIATA Group, Beverly Wilshire Medical Centre, W Group, Watson, Garden International School and many more. If you want to find out what is the common practice being done by the industry professionals, this will be a great opportunity for you!

FEATURED GUEST

James Birchall, Manchester

James is a director at Black Wolf Digital. He has a high proficiency in experimental design, data analysis and statistics which makes him the “go-to-guy” when it comes to performance marketing. He began his marketing journey in ATL and BTL marketing coupled with a strong event based focus. Transitioning to online marketing enabled a 360 vision of the marketing landscape.

He has overseen campaigns involving Manchester United, Maybank, Standard Chartered Bank, Nestlé, McDonalds and many more. James believes in 5 core marketing tenants; Identifying, Understanding and Connecting with your audience, based on a foundation of experiment and data analysis.
Business Startup / Entrepreneurship Meetups / Community Events
Updates
  • The event description was updated. Diff#215792 2016-12-29 04:14:55
More updates
Sat Jan 7, 2017
9:00 AM - 1:00 PM MYT
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Venue
Level 13A, Fahrenheit Business Suites, Bukit Bintang, Kuala Lumpur
Tickets
Early Bird SOLD OUT RM20.00
Standard SOLD OUT RM50.00
Venue Address
Level 13A, Fahrenheit Office Tower, Bukit Bintang, Kuala Lumpur, Malaysia Malaysia
Directions
Next to Star Hill Bukit Bintang
Organizer
PAPER + TOAST
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